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Coca-Cola ad “gives a little love” to MSN Homepage

A refreshing MSN Homepage takeover increased Coke-Cola’s online ad awareness amongst 16 to 34 year olds by 21.3% points and message association by 10.9 percentage points when it ran the “give a little love” ad, based on the popular Grand Theft Auto game.
Cannes 2008

Hear the lions roar!

For the seventh year running, Microsoft Advertising is celebrating great digital creativity by sponsoring the Cyber Lions awards at the International Advertising Festival in Cannes this week. Microsoft Advertising hosts a number of events during the Festival: some exclusively for our guests, others open to all delegates.
Inspiration, Anyone? Watch our new movie and get inspired!

Inspiration, Anyone? Watch our new movie and get inspired!

 Remember our “Bring The Love Back” film about the changing relationship between advertisers and consumers? The sequel - “Inspiration, Anyone?” has just been launched and there’s already a lot of buzz.

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